Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.
PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. According to Google:
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
It is not the only algorithm used by Google to order search engine results, but it is the first algorithm that was used by the company, and it is the best-known.
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A Web page’s PageRank depends on a few factors:
- The frequency and location of keywords within the Web page: If the keyword only appears once within the body of a page, it will receive a low score for that keyword.
- How long the Web page has existed: People create new Web pages every day, and not all of them stick around for long. Google places more value on pages with an established history.
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